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Making an Authentic Millennial Mom-Brand Connection
Hallmark Consumer Understanding & Insight Manager Nancy Cox shares how the retailer connected with moms to launch a new product for the 2014 holiday season. As we were preparing for this year’s...
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Healthy is the New Green: The Rise of Healthy Brands
Sustainable, biodegradable, low voc, eco-friendly. Complex terms all now household words thanks to both the modern environmental movement and brand marketers. Climate change has given rise to more than...
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Get On Fleek—Start Paying Attention to Gen Z
It’s time for marketers to start paying attention to Gen Z. These kids (yes, kids) who were born after 1995 are quickly growing up and gaining purchasing power. Unfortunately for a large majority of...
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Overcoming Age: Reaching Multigenerational Households
Households with two or more generations under the same roof now account for 18.1% of the United States population. That number has doubled since 1980 for a variety of reasons, yet no single reason...
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4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z. The oldest Gen Zers were only born in 1995, but don’t be deceived by their youth. This increasingly empowered...
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Engaging Millennials With Experiential Marketing: 4 Tips
When it comes to how they engage with brands, millennials—more than any other generation of consumers—crave authenticity, and experiential marketing can create that for brands. Millennials are the...
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Exclusive Discount Helps Fathead Connect With Military Families
Molly McLeod, marketing project manager at graphic wall decal marketer Fathead, shares how her brand created a successful targeted discount campaign to the military community that increased engagement...
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Are Millennials Worth Marketers Time?
In 2015, Millennials over took Boomers and Gen Xers to become the largest generation in the U.S. labor force. But is it worth marketers’ time and money to invest significantly in targeting affluent...
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Marketers’ Most Wanted: Teachers
Bearing in mind how highly teachers rate email, Really Good Stuff offers the choice of subscribing to promotional emails and/or a “weekly email recap” that includes content as well as special offers....
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Marketers Most Wanted: Millennials
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at millennials. Warby Parker rates high among millennials...
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Marketer’s Most Wanted: Physicians
ProNourish, a nutritional drink from Nestlé Health Science for people with “digestive sensitivities,” manages to speak to both healthcare pros and end users, often via the same channels. In the Most...
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Marketers’ Most Wanted: LGBT
Honey Maid’s “This is Wholesome” campaign focused on inclusivity. In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this...
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Marketers’ Most Wanted: Manufacturers
ClarkDeitrich adds a fun, human touch to its B2B content marketing. The title of its web series “Between Two Studs” is a play the name of on comedian Zach Galifianakis’ awkward interview series...
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Marketers’ Most Wanted: Moms
JetBlue promised passengers on a flight from New York to Long Beach that each time a baby cried, they’d receive 25% off the cost of their ticket—if babies cried four times, their flight would be free....
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Marketers’ Most Wanted: IT Professionals
Hewlett Packard Enterprise hosts a variety of specialized forums, creating a haven for IT pros to engage with their peers In the Most Wanted series, Chief Marketer looks at some of the top demographic...
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Hot Demographics: Who You Need to Target in 2017
What are the hottest targets for marketers? In our recent Most Wanted series, we looked at eight demographics and vertical market segments that B2C and B2B marketers should consider engaging in 2017....
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B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows that Millennials are now influencing and making B2B purchasing decisions. Thirteen percent of the...
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Marketers’ Most Wanted: LGBT
Honey Maid’s “This is Wholesome” campaign focused on inclusivity. In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this...
View ArticleClik here to view.
Marketers’ Most Wanted: Manufacturers
ClarkDeitrich adds a fun, human touch to its B2B content marketing. The title of its web series “Between Two Studs” is a play the name of on comedian Zach Galifianakis’ awkward interview series...
View ArticleClik here to view.
Marketers’ Most Wanted: Moms
JetBlue promised passengers on a flight from New York to Long Beach that each time a baby cried, they’d receive 25% off the cost of their ticket—if babies cried four times, their flight would be free....
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