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Social Insights: What Marketers Need to Know About Teachers
NInety-four percent of teachers purchase school supplies. With the school year now in full swing, marketers should take a long look at some all too often unsung heroes—teachers. In the U.S. 6.7 million...
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B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, meaning brands need to improve their service ASAP if they want to compete....
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6 Ideas for Marketing to Millennial Parents
Eighty-two percent of babies born in 2016 are the children of millennial parents. For marketers, this means if they’re talking to parents, they’re talking to millennials. It is important to consider...
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5 Steps to Improving Multicultural Marketing Campaigns
Consumers’ needs and wants are often ephemeral, and borderless transactions are continually evolving and thriving, which makes it essential for marketers to consider the multicultural dimensions of...
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TV Is the “Good Screen” for Millennial Parents
Millennials are now at the helm of the family dynamic. Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials–a...
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Targeting Americans Over 50: 4 Tips
Americans over 50 spend nearly $7 billion annually online. Sure, its trendy to talk about engaging Millennials and Gen Z, but with about 20 percent of the U.S. population expected to be over age 65 by...
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Want to Reach Millennials? Tell Them a Story
If you want to connect with Millennials in the workplace, you need to tell them a good story—and then hope they retain what they heard. A new study shows that more than half of all business...
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Festivals Help HP Connect With Gen Z
HP’s Coachella experience was created by AEG. To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW,...
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B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows that Millennials are now influencing and making B2B purchasing decisions. Thirteen percent of the...
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Hot Demographics: Who You Need to Target in 2017
What are the hottest targets for marketers? In our recent Most Wanted series, we looked at eight demographics and vertical market segments that B2C and B2B marketers should consider engaging in 2017....
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Marketers’ Most Wanted: IT Professionals
Hewlett Packard Enterprise hosts a variety of specialized forums, creating a haven for IT pros to engage with their peers In the Most Wanted series, Chief Marketer looks at some of the top demographic...
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Marketers’ Most Wanted: Moms
JetBlue promised passengers on a flight from New York to Long Beach that each time a baby cried, they’d receive 25% off the cost of their ticket—if babies cried four times, their flight would be free....
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Marketers’ Most Wanted: Manufacturers
ClarkDeitrich adds a fun, human touch to its B2B content marketing. The title of its web series “Between Two Studs” is a play the name of on comedian Zach Galifianakis’ awkward interview series...
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Marketers’ Most Wanted: LGBT
Honey Maid’s “This is Wholesome” campaign focused on inclusivity. In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this...
View ArticleClik here to view.
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows that Millennials are now influencing and making B2B purchasing decisions. Thirteen percent of the...
View ArticleClik here to view.
Hot Demographics: Who You Need to Target in 2017
What are the hottest targets for marketers? In our recent Most Wanted series, we looked at eight demographics and vertical market segments that B2C and B2B marketers should consider engaging in 2017....
View ArticleClik here to view.
Marketers’ Most Wanted: IT Professionals
Hewlett Packard Enterprise hosts a variety of specialized forums, creating a haven for IT pros to engage with their peers In the Most Wanted series, Chief Marketer looks at some of the top demographic...
View ArticleClik here to view.
Marketers’ Most Wanted: Moms
JetBlue promised passengers on a flight from New York to Long Beach that each time a baby cried, they’d receive 25% off the cost of their ticket—if babies cried four times, their flight would be free....
View ArticleClik here to view.
Marketers’ Most Wanted: Manufacturers
ClarkDeitrich adds a fun, human touch to its B2B content marketing. The title of its web series “Between Two Studs” is a play the name of on comedian Zach Galifianakis’ awkward interview series...
View ArticleClik here to view.
Marketers’ Most Wanted: LGBT
Honey Maid’s “This is Wholesome” campaign focused on inclusivity. In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this...
View Article
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